How to write a cover letter in 2025

Introduction

In 2025, the job market is more competitive than ever. With the rise of ATS (Applicant Tracking Systems), your cover letter must be both human-readable and machine-optimized.

Why cover letters still matter

Despite the growth of spontaneous applications, the cover letter remains a key element of your application. It allows you to:

• Contextualize your background
• Demonstrate your interest in the company
• Personalize your application
• Complement your CV

5 Mistakes to Avoid

1. Using a generic template

Recruiters immediately recognize templated letters. Personalize each one.

2. Repeating your CV

The cover letter should add value, not simply recap your CV.

3. Neglecting structure

A confusing letter gives a disorganized image. Structure it well.

4. Making spelling errors

Spelling errors are disqualifying. Proofread multiple times.

5. Being too long

Keep your letter concise: 250-350 words maximum.

The winning structure

The hook

Start with something specific to the company. Avoid generic formulas.

The body

Develop 2-3 key points that link to the job posting.

The conclusion

End with a proposal for a conversation or meeting.

Conclusion

A good cover letter is personalized, concise, and well-structured. Invest time in writing it to maximize your chances.